Album of the Week: Allblack’s No Shame 3 (2020)

First off, I want to give a shoutout to DJ Fresh. For 15 years he’s been making killer beats for artists in the Bay Area and elsewhere. His Tonite Show series of full length collaborations with various rappers never fails to impress me. He only produced 2 tracks on No Shame 3 (“All My Children” and “S.H.E.”), but they both stand out.

I first heard Allblack on Nef the Pharaoh and 03 Greedo’s “Ball Out” (2018). That one’s a slapper, opening with an Allblack verse over a beat from DTB, who produced almost half of No Shame 3. Allblack is from Oakland, but he has a fast, punchline-filled approach that would fit well with the contemporary Detroit sound. Indeed, Detroit’s Helluva has 2 beats on here including the title track.

The vibe throughout No Shame 3 is fun, an impressive display of lyrical energy with distinctive Oakland swagger in both beats and rhymes. The aforementioned DTB pumps bass into tracks like “Pizza Rolls”, with its hilarious depiction of drug-induced paranoia (“I watched Silence of the Lambs and had a bad dream / I stopped smokin cause I caught my potna lacin weed”). Overall, I’d call it one of the more under-appreciated rap full-lengths of the last couple years.

Stream No Shame 3 here.

Album of the Week: Soulja Slim’s Give It 2 ‘Em Raw (1998)

Crushed out tank on my neck / protect my chest like a vest / No more coke, no more dope / just alcohol and sess

I wish I could find a huge high-res version of this album cover because it’s just that good. White Flame is my favorite Lil B mixtape, and that cover is a take on this one. It’s just one example of the late Soulja Slim’s wide influence in hip-hop. Known as a teen for rocking block parties in New Orleans’ oft-namedropped Magnolia Projects (his home), he was signed to Master P’s No Limit label where he recorded Give It 2 ‘Em Raw at 20 years old.

A young man, it seems Soulja Slim had seen enough for 2 lifetimes (hence “You Ain’t Never Seen”), which could be the reason he has so much to say. Over 20 tracks, Slim raps like he’ll never be able to get everything off his chest. He repeatedly references a past life of snorting dope and the reality of doing time in jail. According to, he “was serving in prison on a probation violation in 1998 when… Give it 2 ‘Em Raw fell just short of selling the 500,000 copies needed for coveted gold-record status.” However, his debut seemed to lead him in a positive direction. Having sworn off hard drugs, Slim focused on music and continued to record up until his murder in 2003.

“From What I Was Told” busts this album open with a vocal energy that just keeps going and going. The explosion sound effects compliment Beats by the Pound’s cartoonish digital production. No Limit is really in full effect here. You have Percy on 5 tracks, 2 Mia X duets (of which “Anything” is superior), C-Murder, Silkk the Shocker, Mr. Serv-On, the then-No Limit artist Snoop Dogg(!), and an uncredited appearance from Mystikal on the standout “Get High With Me”. Another favorite of mine is “Getting Real” with Fiend, whose energy puts him among the best of No Limit’s best (and he’s still rapping 25 years later, god bless him).

If you can get with the somewhat dated production, it’s not hard to appreciate Soulja Slim’s gift. You can hear his influence on the GOAT Weezy, especially on a track like “Takin’ Hits” – early Lil Wayne sounds a lot like this.

“He would have you laughin’ all day, he would say somethin’ out of the blue to make you laugh.” -5th Ward Weebie

Listen to Give It 2 ‘Em Raw here.

Album of the Week: NoCap’s Steel Human (2020)

In the streaming version, the eagle has a chain, too.

NoCap! If you’re unfamiliar, the name might be too ridiculous for you to commit to the music. But I implore you, if you’ve never heard “Ghetto Angels”, listen to it. The song is an incredible ode to the artist’s fallen friends, expressing a vulnerability (“I end up cryin’ on my best days”) that is often missing in hip-hop, over an appropriately heavenly beat.

It’s hard to say “Ghetto Angels”, from The Backend Child (2019) isn’t the young rapper’s best song, but lately I’ve been stuck on Steel Human, which as it stands is the most recent project from the 23-year old artist. Like a lot of newer rappers, Cap does the rap-singing thing. He stands out for a couple reasons: for one, he has a great voice and ear for melody. And lyrically, he has a unique and clever approach. The song that really sold me on NoCap (besides “Ghetto Angels”) was Lil Baby’s “Dreams 2 Reality” from 2018. Produced by frequent collaborator and fellow Alabama native Al’Geno, it features the NoCap line, “I’m on top of all these n****s, I can see when all these angels piss.” It’s such a weird way of bragging that it stuck with me.

Steel Human contains similarly confounding gems. “If I leave the game, will my Xbox love me?” “I’m a drunk boxer / I pour lean in my Hawaiian Punch”. “Playground love / I let her slide and she got mood swings”. The more you listen to NoCap, the more wordplay you uncover. As far as younger rappers with a pop/melodic sensibility, NoCap is one of the best. Also, all the features here are great. Here’s hoping for more from NoCap.

Listen to Steel Human here.

Album of the Week: Playaz Circle’s Flight 360: The Takeoff (2009)

You may not fully understand why 2 Chainz is doing that ridiculous airplane wing-arms pose on the cover until you hear Playaz Circle’s “Look What I Got” in a car: truly soaring, blissful music and the finest gem on this largely-forgotten album from the Atlanta duo. Dolla Boy (seen above on the right) is a more than serviceable rapper, occupying the same confident, punchline-filled style as Tity Boi. But it’s clear that he doesn’t have that same X Factor as 2 Chainz, who consistently outshines his partner here. Back to that cover: Deuce is poised to takeoff, paving the way for his solo career (especially that crazy 2012 era in which he had a million features) with very entertaining verses, displaying his outstanding humor and style.

When I play an older release like this one it helps to confirm my opinion that he deserves his props as a seasoned vet, one who has spitting heat since 2003 (see Ludacris’ “We Got”) and finally got his respect with a breakthrough after Playaz Circle. This isn’t an amazing disc, but it is filled with excellent music. The Raekwon track is super hot, “Ghetto” is a great Outkast nod (with what may be 2 Chainz’s strongest verse on the album) and “Stupid”‘s indulgence is delightful. I even dig the corny R&B tracks in the middle, particularly “Quit Flossin” (shoutout Jagged Edge!). Unfortunately “Big Dawg” is like a weaker version of “Duffle Bag Boy”: Wayne’s decent hook and disappointing lack of a verse don’t help a not-that-great song. But it may be the only letdown on this album.

If you have little tolerance for hip-hop post 1997 that isn’t ultra conscious, political or abstract, Flight 360 isn’t for you. But it can get props from me! Maybe this will remain a forgotten portrait of 2 Chainz as a rising star. If so it will still be music that just makes me happy.

Listen to Flight 360 here.

Album of the Week: 187 Fac’s Fac Not Fiction (1997)

Sometimes an album cover just pulls you in, y’know? When I saw Fac Not Fiction it was like, no question, I have to hear this. Not only are these guys lounging in their own personal hot tubs, but the tubs are in the San Francisco Bay. Amazing! I like the little sailboat in the background, too, good detail.

Enter 187 Fac. A weird name for sure, and it’s no great wonder this duo didn’t take off. But if you’re a fan of 90s Bay Area rap, you’ll find some gems here. As you can see from the cover they were tight with Spice-1, who executive produced. Ant Banks, who frequently worked with Spice and Too $hort, takes the wheel on production here, and the results are excellent.

Opener “Tha Frontline” sets the tone right, with a nice balance of ominous and chill. DJ Screw did justice to “Peer Pressure” on one of his tapes, and the original is great. One thing I like about 187 Fac is their quick flows, and over the g-funk instrumentals the combination is super smooth. They also like to say “facadelic”.

Would it be a Bay Area 90s rap album without a feature from someone in E-40’s Click? Of course not, and that’s why B-Legit shows up on “All Head No Body”. Unfortunately this is a weak track, just some ugly sex raps (this is one of the worst trends in west-coast hip-hop). “Graphic”, though, with what is as far as I can tell the only 187 Fac video, is a slapper. The bass lines are fat, and the mid-tempo bump suggests a lowrider with hydraulics.

“2 Geez”, the single, is a concept song about what the rapper’s personal lives might look like at the turn of the millenium. The guest (I believe it’s the brilliantly named Almon D) wonders if he will be “living like a Flinstone or a Jetson” in the year 2000. He fantasizes starring in a sitcom, “some shit that’ll make your mother laugh,” and owning a hovercraft. Excellent 3-year plan.

The closer “Paul Masson” is a redux of the Beasties’ “Paul Revere”, and we didn’t really need another “Paul Revere”, did we? This and the aforementioned “All Head No Body” are the only obvious skips to me. That means a solid, groovy Bay Area rap album. Since it’s a rarity, finding a physical copy can be expensive – Google the album and you will find copies offered for well over $100! In the year 2Geez, 187 Fac changed their name to DenGee and released one more album, DenGee Livin’. Rapper G-Nut passed away in 2018.

Fac Not Fiction is not streaming as of this write-up.

Album of the Week: Ludacris’s Word of Mouf (2001)

If you’re around my age, this CD cover haunted your childhood. It’s so ridiculous: Ludacris’s meteor-sized fro branching out over his snarling maw, slapped on a bobblehead-body, wad of cash in hand. And that dog, that fucking cartoon dog. The dog’s face is so eye-popping, you might never notice that he’s perched atop a trash can, or that there’s an Atlanta street depicted behind Luda, the city’s evergreen canopy poking out from the blank spaces. Lurking behind this wacky cover is an outstanding album, Luda’s sophomore release and arguably his greatest effort.

Ludacris likes cars. 2 years before co-starring in 2 Fast 2 Furious (2003), Ludacris told an interviewer about his writing process for Word of Mouf, “most of the time I write [while] just driving in the car. When I’m driving alone and I’m listening to my music is where I write most my stuff. It’s usually dangerous because I’m writing and driving at the same time.” This clearly translates to the smash hit single “Move Bitch” – “I’m doin’ 100 on the highway / so if you do the speed limit, get the fuck outta my way!“. This banger (those drums!) was tailor-made for Mystikal, who delights in his absurd delivery (“Hold up wait up shawty ooh aw whazzap…”). While I-20 dilutes the track a little bit, it’s still a classic. Plus, the Wiki page currently contains this incredible description: “In the song, the rapper exhorts a person to move.”

The Nate Dogg assisted “Area Codes” is another classic single. Jazze Pha (Mr. “1, 2 Step”, if you didn’t know) provides the perfect laid-back groove for Luda and Nate to slide on. No less than 43 area codes are name-dropped (shoutout to the 215) and thanks to Wikipedia you can see a complete list of them. Years later Luda would reflect, “The song could only be but so… long. And yes, there are many area codes that I wish I could’ve put in there. However, I tried to get the ones that were as honest to the actual hoes I had in those area codes as possible.” Honesty!

And then there’s “Rollout”. A Timbaland production both brash and glittery allows Luda to be as pompous as he wants, lyrically predating the barrage of media questions on Drake’s “HYFR” by about a decade. On the note of production, the lineup throughout this disc is stacked, with major contributions from Organized Noise and, perhaps most notably, a young Bangladesh. The producer who would go on to make Weezy’s “A Milli” has 5(!) contributions here. I particularly love the deep cut “Freaky Thangs”, with an exceptional chemistry between Ludacris and Twist. Cris matches Twista’s signature triplicate flow with both rappers in peak form, (also, both are Chicago natives). It’s a fitting follow-up to the classic “What’s Your Fantasy”.

“Growing Pains” is also incredible. A collective reminiscence on growing up in the 80s, Lil Fate and Ludacris detail the toys they played with, clothes they wore, dreams dreamt and friendships forged. It’s a track with refreshing emotional depth amidst lots of (effective) bravado and sex raps. “Cold Outside” has weight to it too, with a relatable refrain: “I’m hidin’ out and smokin’ herb / Cause my boss is gettin’ on my motherfuckin’ nerves / but I gotta take it, cause it’s cold outside”.

Jermaine Dupri’s “Welcome to Atlanta” serves as a victory lap of a bonus track. At this point in the album, Ludacris has proven himself a multi-faceted talent with humor, vulnerability and technical skill in spades. Throughout the next decade he would remain a tried-and-true hitmaker, as inescapable as any other rapper on the radio. It’s been 6 years since he released an album, and the 43-year old seems content to sit back and enjoy the fruits of his labor, deservedly so. On Word of Mouf, you can hear him transitioning from local phenom to superstar, and the sound is sweet.

Listen to Word of Mouf here.

Album of the Week: Yelawolf’s Trunk Muzik: 0-60 (2010)

Say what you will about Yelawolf, and since it’s 2021 you’re probably not saying anything. But back in 2011, Yelawolf was in the same XXL Freshman class as Kendrick Lamar, Meek Mill, YG and Mac Miller, and showed at least some of the same commercial, if not artistic, potential. The “Freshman” Yela was already in his 30s, having independently released his first album CreekWater in 2005. CreekWater wears the influence of ATLiens (1996) on its sleeve, which as hip-hop touchstones go is a pretty good one to use as a springboard, even for a white boy from Alabama. Listening to it today, it’s clear that from the early days of his career Yela could both rap and carry a hook well (see “Breathe”). In this early stage he wasn’t showing much Eminem influence (besides being a white rapper), but that connection would come to full fruition by the end of 2011, when he was signed to Universal’s Shady imprint by Em himself.

Even on 2010’s Trunk Muzik the comparison is hard to avoid, since Yela presents himself as a sort of Southern Slim Shady, spitting fast and hailing from the trailer parks of Gadsden, Alabama rather than the trailer parks of Detroit. But Eminem himself is nowhere to be found. I think, then, that this was a sweet spot in Yela’s career where he could operate as a still-gritty, rural counterpoint to Em without being overshadowed by the influence of the superstar, who was far past his prime even ten years ago.

I remember seeing the video for “Pop the Trunk” on MTV back in the day, and its slightly cartoonish, eerily vivid atmosphere is still an effective representation of what Yelawolf is about (“This ain’t a figment of my imagination, buddy / This is where I live”). But my real introduction to Trunk Muzik was “I Just Wanna Party”, which I discovered deep into my Gucci Mane phase of 2012-2013. The hook is absurd (I love it), but Gucci kills the shit, declaring himself a partying rockstar in the company of Jimi Hendrix, Bob Marley and Paul McCartney in a rapid-fire verse. Fans of Big Boi’s 2010 solo debut Sir Lucious Left Foot should recall that both Yelawolf and Gucci had great features on that album. Indeed, Big Boi himself appears in the “I Just Wanna Party” video. Rittz kills it on “Box Chevy”, another cool ode to cars that finds him rapping fast over a laid-back beat, bringing Houston’s Z-Ro to mind. “Love Is Not Enough” spins Rick James’ “Hollywood” (also sampled on Three 6 Mafia’s “Da Summa”) into a pained tale of high-school love.

This era of late 2000s-early 2010s rap music is special to me because it reflects my early teenage years. Trunk Muzik 0-60 is not one of the best rap albums of this era. “Get the Fuck Up!”, “Billy Crystal” and “Marijuana” are all pretty bad songs. Yelawolf is now 41 and it’s doubtful that he will ever regain anything close to the traction he had a decade ago. But I think this music is worth revisiting. After all, a rapper giving props to Kingpin Skinny Pimp, Beanie Siegel and Pastor Troy on the same album doesn’t happen that often. Yelawolf is the real deal.

Listen to Trunk Muzik: 0-60 on Spotify.

Album of the Week: Lil B’s Gold House (2011)

“Gold house n****, only n**** with a house” – “Tiny Pants Bitch”

Lil B went on his most prolific run from 2010-2013 (2013 being the first year since 2009 that he released less than 5 mixtapes), and a decade later I’m inclined to agree with Tinymixtapes that 2012’s White Flame best exemplifies what is most incredible about this output. Admittedly, I’ve probably heard less than half of his 60+ full-length (or longer) projects, but recently I’ve enjoyed immersing myself in the mystifying ocean that is the Lil B discography. It helps that it’s all streaming. Whomst amongst us remembers downloading Basedgod tapes from Datpiff, often loaded with dozens of songs, only to find our laptops running low on space? Thankfully, the massive Lil B catalog came to streaming platforms in 2019, and now sampling any tape is as easy as a click.

Gold House (alternatively Goldhouse) was released on Christmas 2011, about a month before the aforementioned White Flame. What I love about this era of Lil B is the energy and off-the-wall performance, and I think a lot of this has to do with the production here. After White Flame came God’s Father, which has its own fanbase (it’s currently Lil B’s highest-rated project on RateYourMusic at an average of 3.77/5 from over 2500 ratings). However, God’s Father contains spacier, cloudier production. Over atmospheric production, Lil B is often more likely to loosen his flow and rap in a lethargic drawl, and this is where I feel he falters most as an artist.

This cloud-rap production is hard to find on White Flame and Gold House. Rather than the atmospherics beats of Clams Casino and the like, we get a style much more indebted to New Orleans: No Limit and Cash Money Records’ glitzy, turn-of-the-millenium bangers. Indeed, White Flame‘s album cover pays homage to Soulja Slim’s Give It 2 ‘Em Raw, he directly shouts out Cash Money here on “Im Like Killah Remix” and the ridiculous “Awsome” beat is simply a slowed “Go DJ”. An energized Lil B is rapping within one second of the opener “Green Card” (“Imma call you Homer, you got no dough”). The rapid-fire “I Love Strugglin” provides just one of many abstract kernels of Lil B’s unparalleled perspective: “Bitch Mob bitch, suck a dick / Gold House bitch, we love strugglin'”.

Lest you think Lil B solely exists in a fantasy realm, peep “Gangstas Smile” which begins, “My girl had an abortion, changed the game / I’m not ready to be a dad”. Damn. And all this over a gorgeous soul sample. Gold House concludes with “Based Gangstas Prayer”, a solemn conclusion to an otherwise rambunctious mixtape.

“Keep that love in your heart.” – Lil B

Listen to Gold House on Spotify.

Weekly Mix: 2/7/21

Hip-hop. Rap. Same thing. My favorite genre. This week it’s all rap rap rappity-rap mickey mouse cheese hip-hop walt disney.

We begin with the A.B.N. (Assholes by Nature) Z-Ro and Trae, who need No Help. Following that is a similar statement of independence from another great duo, 8Ball & MJG with Nobody But Me. Young Thug celebrates fatherhood on Daddy’s Birthday before we take it back to ’94 with Ill Al Skratch’s Where My Homiez? (sick beat on this one). Then Souls of Mischief producer Long Beach’s Domino gets funky on Sweet Potatoe Pie. Staying in California we revisit L.A.’s Bloods & Crips (composed of real gang members) with Steady Dippin’. Coolin’ is Chief Keef in the sublime Valley, then Cam’ron provides a proletariat anthem in (I Hate) My Job. Next is an underrated track from Migos’ Quavo, South Africa. We round things out this week with Cities Aviv’s cathartic Worlds of Pressure.

Ch-check it out here.

Interview: Squadda B

Squadda B’s new album Return of Dog is out now on Bandcamp and streaming services.

There are few artists I’ve followed as closely over the past decade as Main Attrakionz. The North Oakland-based rap duo of Squadda B and Mondre M.A.N. pioneered the Cloud Rap sound, along with fellow NorCal artist Lil B and New Jersey producer Clams Casino.

From 2009-2015, Main Attrakionz released a seismic amount of mixtapes, albums, EPs and singles under the Main Attrakionz name, as two solo artists, and in varying collaborations with their crew/self-made record label Green Ova. The most popular release in their vast and underrated catalog is the album 808s & Dark Grapes II (2011), an outright masterpiece bolstered at both ends by the classic tracks “Chuch” and “Perfect Skies“. Both of these songs were produced by the duo FRIENDZONE.

In 2015, MA’z made a major label move with the follow-up album 808s & Dark Grapes III, entirely produced by FRIENDZONE. An accompanying tour brought the two rappers to Philly, where I met them opening for Cappadonna. While the crowd was small, I celebrated the opportunity to see two of my favorite rappers, and they were receptive enough to invite my friends and me backstage to chill after their set.

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you know it had to be a lofi pic.. Main Attrakionz!

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After the tour, Main Attrakionz went on an indefinite hiatus. Sadly, James Laurence, 1/2 of FRIENDZONE, passed away in early 2017. L.W.H., another frequent producer and friend of the group, passed a year later. In this interview with Squadda B, conducted over Zoom in September, we caught up about these losses, his younger years, his production style and what he’s been working on in the past few years, including his new album Return of Dog, which is now streaming.


Ethan: I wanna start with your roots. I’ve never been to the Bay, but you talk a lot in your songs about North Oakland, “The North Pole”, “Ice City”… can you tell me what that was like growing up?

Squadda B: It was fun. The Bay Area is big on music, big on culture and shit like that so, as far as my school years I grew up hearing Mac Dre in 6th grade, going into 7th grade, hearing Goapele’s “Closer“. There are certain songs that are hometown hits that you hear out here that you probably wouldn’t hear in New York or somewhere else. It was definitely eye-opening as a kid being out here, a lot of different record stores in the area. We would see rappers all the time, advertisements everywhere. It was fun and real musical.

E: I love hearing rappers be specific about where they’re from, like I remember first hearing Big L say “139th & Lenox is the Danger Zone”. And you would say “63rd & Idaho” and talk about the 72 bus stop.

SB: Yeah, cause growin up, once I got into middle school I started listening to rock and shit. And I would hear Transplants talk about Adeline Street and I’m like, “I walk these streets everyday!” It was cool hearing famous people, even hearing Mistah F.A.B. yell out “6-deuce, Bushrod” on a big Oakland song, just kinda crazy to hear people who are in the public talk about where you’re from. That makes you feel special. So I might as well make other people in the area feel special.

E: Yeah, I feel like I can see the story when I get the specific street. Did Mistah F.A.B. come up with “The North Pole” by the way?

SB: I’m not sure, that was a little before my time, but I remember him coming to my middle school when I was a kid.

E: Wow.

SB: He is the biggest North Oakland rapper. Money-B from Digital Underground is from here too, but I would say F.A.B. is the biggest.

E: What were some of your biggest influences outside of the Bay? Did you hear a certain rapper and think “that’s what I want my sound to be,” or was it more like “I’m gonna do this with my friends and we’re gonna do our own thing”?

SB: Well, I’ve been writin’ raps since elementary school, so it’s hard to say because I would write raps as Redman, Eminem, Jay-Z – just in my head like “imma rap as this person or this person”, so I was influenced as a kid by them. I was on Napster, I would download shit from Three 6 Mafia, B.G., Insane Clown Possee, anything that was on TV, but I was a little kid.

I remember when I bought Diplomatic Immunity in ’03 and I was like “wooow – this is one of the best albums I’ve ever heard! These beats are crazy!” There are certain albums like that, like Kanye’s first album, even Ghostface’s The Pretty Toney Album, and other Wu-Tang [that had that effect].

Being a little older, I remember watching TV and seeing The Jacka’s “More Crime“, that had more of an East Coast sample but was from the Bay, that was influential. Seeing Lil B make it from Berkeley, from my area cause I grew up in Berkeley too, that showed me that the music that I love – I could make too. I didn’t have to make Hyphy music. Seeing them do it, I felt like I could do it.

E: That was back when Lil B was in The Pack with Young L?

SB: I was in middle school! I was in 7th grade when “Vans” came out, and I remember seeing it on TV. There were girls from my middle school in their videos! It was a big deal.

E: Now, with Cloud Rap, I still see people talk about Cloud Rap today, but to me Cloud Rap was Main Attrakionz and Clams Casino and Lil B. Now I see it applied online to people like Playboi Carti, no disrespect to him, I just don’t know that Cloud Rap really exists anymore. Do you feel like it’s still around, or it’s not, or do you not really trip on how people use that label?

SB: It’s tricky today. I was 20, 21 coming in the game when I heard [“Cloud Rap”] and I embraced it. Now I’m like 30, like “uhh – what’s Cloud Rap?” It’s a tricky thing for me. I think what happened was, with the come-up of A$AP, and the come up of Lil B and Clams and shit like that, people just generalized a lot of shit, and by having a title for it people have a vision of what that’s supposed to sound like. For me, personally, around 2012 people started sending me so many beats that sounded like Clams that I was like “Nah, fuck this – I’m gonna go pay Zaytoven. I’m gonna fuck with The Mekanix.” It just got too clichéd. It got really watered down, so I started rebelling and working with different types of producers.

FRIENDZONE was always our guys so it was easy to bounce back and work with them. But as far as 2020, when you say “Cloud Rap” that brings people back to a certain time period. I think everyone that was from that time kinda moved on in one way or the next. It still exists, I mean shit, I’m still making music so you can call my shit Cloud Rap. I’m not gonna stop, whether people call it Cloud or not.

E: I think “In This Room” is my favorite off the new album, and I just love hearing your production. Your style to me is so important over this last decade. I remember before I even heard Main Attrakionz or Squadda B, I heard “I Will” by Danny Brown [prod. Squadda B].

SB: Oh shit.

E: I felt like, “This beat is so cool!” With all the samples, the sped-up vocals, I was like “Who did this?”

I remember in college, first hearing Back to Playtime, when you flipped that “Angel of Mine” sample by Monica, that was so unexpected. I used to smoke in a parking garage, I was living on campus and didn’t have a place to smoke so I would go in this parking garage, and I remember playing that song [“MicrophoneTeen“] and just being like “Wow.”

It’s crazy, it’s been 5 years since that last Main Attrakionz tour. I was on Instagram and saw a picture of us in Philly at the show, and I can’t believe it’s been 5 years. What was the rest of that tour like?

SB: It was some funny stuff. Some of those show dates were in places where we didn’t need to be at – like it was fun, it’s all in the game. We were signed to a major label at the time, Neil Young’s label [Vapor], so we were doing it the Neil Young way. It was pretty fun, but at the same time, it wasn’t fun. When you’re performing in front of 4 or 5 people in an unknown city, that shit can get to your head. Especially being 24 at the time, I was kinda like “Eh, I’d rather just be smokin’ weed right now.”

But it was definitely a growing time for myself. It was a time where I was getting more into reading, more into health, fitness, shit like that, so it was a growing-up period. Which was weird on the road, and with a team, not only Mondre but our managers, our tour managers and shit like that. It was a lot, and we definitely had to call that break afterwards. It was just like, it got to a point where it was a lot, it was bringing us to different places as people.

E: Yeah, I can understand that frustration. I mean I can’t understand that frustration because I haven’t lived that tour life! But I feel like things changed after that with the loss of James from FRIENDZONE, and even after that with Logan [L.W.H]. I know that must be so personal, because I felt like that hurt for me and I never even met these guys. Would you be willing to speak on how that affected you?

SB: It affected me a lot. To this day, I feel like those are my biggest fans. So, to lose two people where it’s like, whenever I dropped anything they were the ones to hit me up first. They had the most passion throughout the years. Before FRIENDZONE produced for us, James was always a fan, they both were. To lose James, and then Logan? That’s like your biggest support team passing away, a year after the other. And they’re both our producers.

I was knee-deep in the Green Ova Records thing at the time, 3 different producers, 3 different rappers, so I was kinda busy. I was told by another member of the group, and we were definitely sad about it, but it was a busy time so it was kinda weird, I didn’t really get to reflect on it. I still haven’t, really. It sucks. I may not have talked to them every day, but monthly, for sure. Them giving me feedback, them showing me other rappers, their presence meant a lot. I can’t put my situation as far as Rocky and Yams but [it was like that].

But losing Yams, that hurt too. Yams is a reason why my face [got out there]. A big reason, for sure.

E: He connected you and Rocky, right?

SB: Yeah, Rocky reached out, but it was probably Yams.

E: Everything I’ve read about Yams was about his power as a connector, whether it was you guys, or Kitty Pryde, or all these young people who really started to pop around that 2011-2012 time, it was amazing how he found all that.

SB: Yeah, good dude! Losing them two, I can only imagine how Rocky felt losing Yams. That’s a little bit of what I felt losing James right after our major label album [808s III], and then Logan after. It definitely felt like, it’s easier for me to stop making music, although I never will. But to not have those two voices texting me, it does something.

E: Was that when you were doing Kome Ryde With Us [with Pepperboy]?

SB: Yeah, it was around then.

E: What else have you been doing? Did you ever wake up and feel like, “I’m too frustrated with this rap shit, I need to find another hustle or another job”?

SB: Fasho. I mean, I came in that way, I’m a fuckin’ high school dropout! Just started making beats, started rapping. Luckily, I met Lil B, and my dude Deezy D, he’s the reason why I got up with Clams in the first place, cause Deezy was rapping with him. But if it wasn’t for that, man, shit is tough. After 808s III, when I started moving on on my own, it’s been tough for sure. Every day has been waking up like “Man, I’m ready to hurt somethin’.” So I just took that energy into the studio. Whether it was a good day or bad day, a rich day or broke day, no matter what day it is, that passion is always gon’ be in me. Always was in me, since I wrote my first raps in elementary. I always had that… dying desire to express myself, to put out music, to have people like it, to inspire people. I’m also shy, I’m also yada yada yada… it’s a lotta shit going on but I’m definitely gonna keep it going.

I’ve got some plans to drop more. Definitely in 2017 I took – well, I never really took a break – but in 2017 and 2018 I didn’t drop a solo project. I was working with a group on that time, and we were really putting our time into each other. We just ended that and [I’m] feelin’ good, feeling better than where I left off, for sure.

E: Man, you’ve definitely inspired me, and I’m glad that you’re still doing it. You texted me saying you’re working on another album?

SB: I’ve been working since ’17 and not putting shit out. I got a few things that I haven’t put out that I’m still working on, I’ve got an album with Dope G and Pepperboy, I’ve got a Green Ova Records album that hasn’t come out. But as far as solo stuff, I can do an album in a month. I feel like at this point, I’ve got a flow and I know where I’m at.

For a second I stopped sampling, if you listen to Squadda Mania there’s not one sample on there. That taught me something, but I wasn’t really getting anywhere with that. I feel like to make beats without sampling, the way I wanna do it, I would have to buy so much hardware. 2017 was tough because it involved getting the gear, getting the skills, putting the time in, that shit was tough! I’m in a way better position now.

E: Are you still doing it on the MPC?

SB: That’s a new thing.

E: Oh, okay, cause on “Ounce and a MPC” I wasn’t sure if you were talking about back in the day, or today.

SB: It’s today! That’s something new. I think I got my first MPC in 2016 or 2017 and I didn’t know how to use it. Really until quarantine, then I started fucking with the MPC. I started [way back] with a computer. I think it was 2016 I started working with actual keyboards, then in 2018 I was like “Fuck it, I’m going back to the old shit, this shit is hard!” But now I’m back, bout to go crazy. I got an instrumental album out December 2.

E: Awesome. I really liked the Dream Beach project, too [More Days That Pass].

SB: Dream Beach! That shit is hard. We did that at Fantasy Studios [in Berkeley], it’s closed now but I started going in 2017. As a kid, in Kindergarten the bus would drive past the studio that just says Fantasy on the outside, and I thought it was a toy shop. But I finally looked it up in 2014 or 2015 and found out Lil Wayne went there, Rancid, Green Day, and I started going there. Dream Beach came out here for a little bit and we just knocked that shit out.

Fantasy Studios in Berkeley, CA (now closed).

E: I noticed that there’s not that much of your stuff streaming from the early days.

SB: Yeah, there’s a lot going on with that. It’s different rules, man. When [Main Attrakionz] was coming up, it was no rules. I mean, there was but it was “fuck the rules”. Now the people that used to say “fuck the rules”, they’re not saying that no more!

Maybe one day we can get all the old classics up, but I’m not in a position to do that, unfortunately.

E: Yeah, that’s understandable. I love having all that stuff on my computer. I remember back in high school [2009-2013], you could find anything if you just google an album and “.zip” or Megaupload.

SB: It’s over! But yeah, I’m definitely gonna do the best I can with my output, to have y’all get my music… I wanna start dropping a lot, getting visuals going. I got a few.

But in this game today, people are used to seeing you every day… I never really felt like an Instagram Live type dude, I know there’s Twitch… it’s just weird, I don’t really know how to fit in. So, instead of not doing nothing, which I was doing for a second, imma just go back to the old way and just drop music and videos as much as I can.

It can be intimidating for older artists, I mean I’m not an older artist, but it’s something new every day. Now you got old rappers thinking they gotta appeal to the Tik Tok-ers and shit. Crazy. All of it is confusion. Once you just say fuck it and step out, the music will turn around, so that’s my plan.

E: I like that mentality. It can be hard to keep up, and with all the craziness of COVID and social injustice, social media can be bad, or too overwhelming. To be an artist in that same realm, as all of that is happening, that’s hard for me to imagine.

SB: My heart goes out to all the other artists. I’m blessed to be able to keep on working and do what the fuck I do. My heart goes out to everyone in the struggle during these times. People who have fans and have people who depend on their music to keep out going, it’s tough because, shit I don’t feel like doing this shit half the time, but I love it! But it’s a lot that people go through everyday. If you don’t wanna put out music no more, I understand it.

Me, imma do my best to keep going. I appreciate what the fans and everyone who’s ever liked anything I’ve done has helped me do with my life. I’ve been able to travel the world, all types of shit. So imma keep this shit going.

Stream Return of Dog on Spotify.