
I first discovered this one in 2016, and revisiting it recently I thought, “this is definitely the best thing Kool Keith’s ever done”. But then I was like, wait, Sex Style is really good… actually, The Cenubites is really good… actually, Critical Beatdown is REALLY good. And that’s not to mention any of the 25(!) or so albums Keith has released so far this millennium, most of which I haven’t heard. So you can’t really jump to a clear best with this guy.
Keith was and always has been a trailblazer, and this is clear from the title and cover here alone. The damn Elvis wig… and with the flashy, turn-of-the-millennium neon green style this looks more like an N*Sync album cover than a rap record. But what lies within is hardly pop or R&B. It’s Keith’s signature bizzaro-rap, a two-sided journey through the mind of a hip-hop visionary.
Whereas Dan the Automator produced the bulk of Keith’s most popular Dr. Octagonecologyst (1996), Keith handles the production here himself (with frequent collaborator Kutmasta Kurt assisting). The result is a consistent and original sound, with enough synths and beeps to fit the space theme, but enough bass and kick to feel like pure hip-hop.
Keith’s rap style is wild because he has an effortless cool (he was well over a decade deep in the rap game by the time of this recording) but he’s also a weird motherfucker. “Keep it simple, baby young girl / Now squeeze your pimple,” he raps on “Static”. This Sadat X feature is great because Sadat is another OG who also has an idiosyncratic and funny style, like when he starts singing “our house in the middle of our street” in the middle of his verse. “The year 2005…” Keith begins on “Lost in Space”, which is more “Star Trekkin'” than any other rap song I can think of. These are just a couple of highlights early on.
As good as the Lost in Space side is here, I think I would give the win to Black Elvis, the second half of this record. Kid Capri sets it off, and then “Black Elvis” and “Maxi Curls” have some of the fastest rapping on the album, Keith dropping his Supreme Clientele-like stream-of-consciousness raps (except this album came first). “The Girls Don’t Like the Job” is one of the best examples of Keith’s uniqueness: his weird falsetto chorus and strange subject matter – “With a loan from General Mills I would start a new NBA team in Baldwin Hills: / The Baldwin Hills Spacemen / Lime green uniforms… I ripped up four tickets to the Grammy Awards”. “Clifton” features Keith’s perfect foil Motion Man, probably the only guy on his level of bizarre. No strangers to alter egos, they appear here as “Clifton Santiago” and “Keith Televasquez”, a duo of sex-crazed bandits. Things get rounded out with “All the Time” (one of the more straightforward tracks here) and “I Don’t Play”, which was lyrically interpolated by Deftones on “Back to School”, the first track on White Pony – this should probably tell you something about the reach of Kool Keith’s influence.
Three months ago, Keith released Black Elvis 2, a sequel 24 years in the making. I haven’t heard it, but he’s on tour now. By the time he plays San Francisco in October, he’ll be 60. For this year’s “Hip-Hop Turns 50” reflections, Kool Keith described himself as “a one-person Parliament-Funkadelic” to The New York Times. And like George Clinton, it’s amazing to look back at his wide body of work and marvel at the fact that he’s still doing it.
Listen to Black Elvis / Lost in Space here.